Reject All Tobacco (RAT)

Reject All Tobacco (RAT) is our tobacco prevention program designed to empower youth in grades K-6 to make healthy lifestyle decisions by educating them on the dangers of tobacco and other harmful substances. Schools and community groups are encouraged to organize youth teams that participate in a variety of educational activities that help youth make healthy choices. Participation in the RAT program also boosts self-esteem and allows youth to be positive role models for their peers and future generations.

Terrance the RAT, our lovable mascot, delivers age-appropriate lessons about the dangers of tobacco use to youth through our printed materials, television commercials and live shows. Terrance leads the celebrated RAT Pack, a cadre of high school performers from across the state, in a high-energy song and dance routine used to reinforce the lessons taught in the classroom and promoted through the program’s television campaign. Our interactive web site,, provides an additional outlet for teacher resources and educational activities.

The RAT program is funded by a grant from the Mississippi State Department of Health.